Toyota
Cars for Good
Campaign Ideation | Scriptwriting | Copywriting | Client Presentations | Voice Talent Selection and Direction | Music Selection and Direction | Directing Edit | Interviewing Recipients | Directing Filming
When there's good that needs doing, there's a Toyota vehicle there to help.
My team and I created a Cars for Good campaign to give charities across Canada a chance to receive a Toyota vehicle.
Later that year, we captured footage of the three recipient charities using the vehicle for good.
Toyota Tundra
Walkthrough Videos
Research | Scriptwriting | Copywriting | Client Presentations | Voice Talent Selection and Direction | Music Selection and Direction | Directing Edit
My team and I created a set of thorough walkaround videos for the 2022 Toyota Tundra and Next Generation Toyota Multimedia.
We needed to blend tough, sophisticated attitude with a whole bunch of information.
Here are just a few of the videos.
Toyota
Social Content
Ideation | Copywriting | Client Presentations | Design | Research | Social Media Strategy
In my early days at Saatchi, I was the copywriter on Toyota's social media team.
I wore many more hats than just copywriter, from pixel artist for Sticker Day to archival researcher for Gazoo Racing trivia.
Here are just a few of the fun ways the team came up with to engage Toyota's followers.
Year 1 Social Videos
Year 2 Social Video
Long-form Youtube Videos
New Year's Post
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National Sticker Day Post
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