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Toyota
Cars for Good

Campaign Ideation | Scriptwriting | Copywriting | Client Presentations | Voice Talent Selection and Direction | Music Selection and Direction | Directing Edit | Interviewing Recipients | Directing Filming

 

When there's good that needs doing, there's a Toyota vehicle there to help.

My team and I created a Cars for Good campaign to give charities across Canada a chance to receive a Toyota vehicle.

Later that year, we captured footage of the three recipient charities using the vehicle for good.

Toyota Tundra
Walkthrough Videos

Research | Scriptwriting | Copywriting | Client Presentations | Voice Talent Selection and Direction | Music Selection and Direction | Directing Edit 

 

My team and I created a set of thorough walkaround videos for the 2022 Toyota Tundra and Next Generation Toyota Multimedia.

 

We needed to blend tough, sophisticated attitude with a whole bunch of information.

 

Here are just a few of the videos.

Toyota
Social Content

Ideation | Copywriting | Client Presentations | Design | Research | Social Media Strategy

 

In my early days at Saatchi, I was the copywriter on Toyota's social media team.

I wore many more hats than just copywriter, from pixel artist for Sticker Day to archival researcher for Gazoo Racing trivia.

 

Here are just a few of the fun ways the team came up with to engage Toyota's followers.

Year 1 Social Videos

Year 2 Social Video

Long-form Youtube Videos

New Year's Post

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National Sticker Day Post

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