Team

Deliverables

Copywriting

Strategy

A Natural Choice

Yula is a new all-natural energy drink with flavours inspired by the Amazon rainforest. With no added sugar, and all-natural ingredients, Yula is a trailblazer in the energy drink market. They want an engaging way to promote their unique brand to a young-adult audience.

Banana Leaves

Embrace your wild side

Yula's flavours are anthropomorphized by three animals: a panther, a macaw, and a monkey. Each flavour has its own personality in how it interacts with your taste buds. Yula will target users with personalized social media ads based on their interests and online personalities.

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The Panther

Users who carry traits of the Panther will be targeted based on interests including:

Yoga

Fitness

Sports

Nutrition

Travel

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The Macaw

Users who carry traits of the Macaw will be targeted based on interests including:

Childcare

Education

Politics

Sustainability

Social Justice

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The Monkey

Users who carry traits of the Monkey will be targeted based on interests including:

Cooking

Comedy

Social Media

Entrepreneurship

Night Life

Part of the pack

Followers of Yula's social media platforms can submit their stories for a chance to be featured in a weekly spotlight. Those that embody their animal spirit will win a case of their favourite flavour of Yula.

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