Team
Deliverables
Copywriting
Strategy
A Natural Choice
Yula is a new all-natural energy drink with flavours inspired by the Amazon rainforest. With no added sugar, and all-natural ingredients, Yula is a trailblazer in the energy drink market. They want an engaging way to promote their unique brand to a young-adult audience.
Embrace your wild side
Yula's flavours are anthropomorphized by three animals: a panther, a macaw, and a monkey. Each flavour has its own personality in how it interacts with your taste buds. Yula will target users with personalized social media ads based on their interests and online personalities.
The Panther
Users who carry traits of the Panther will be targeted based on interests including:
Yoga
Fitness
Sports
Nutrition
Travel
The Macaw
Users who carry traits of the Macaw will be targeted based on interests including:
Childcare
Education
Politics
Sustainability
Social Justice
The Monkey
Users who carry traits of the Monkey will be targeted based on interests including:
Cooking
Comedy
Social Media
Entrepreneurship
Night Life
Part of the pack
Followers of Yula's social media platforms can submit their stories for a chance to be featured in a weekly spotlight. Those that embody their animal spirit will win a case of their favourite flavour of Yula.
