Art Direction


Using the Value of Words

Scrabble is an integral figure in the board game world, and Uber is the leader in ride-sharing. How can we treat Scrabble fans while bringing the game back into their life?

score a good deal

Scrabble collaborates with Uber to offer steep discounts on rides. Whenever Scrabble tweets about #scrabblenight the Uber app will surprise customers by only charging the letter score of their names after confirming their ride. 

it's like golf scores, right?

The only time you want a low score in Scrabble. The letter score of your name is equal to the dollar value you pay through the Uber app.

to public transit or not to public transit?

Uber and Scrabble target public transit methods to communicate the value of Uber.